I’ve been creating content and managing social media since 2011, and the biggest obstacle I have faced is time. As a writer, there is only so much content I can create in a given day before my writing reserves are drained. I can’t create more hours in the day, nor can I stop sleeping (I’ve tried). What I’ve decided to do instead is transition my freelance writing business into Eris & Edrington Writing Company. Continue reading
Rereading a book years later allows you to not only reanalyze its content from a new perspective, but you also witness a former version of yourself. I’ve been revisiting books in my library as of late, and one book in particular has been eye-opening. Continue reading
When I create content, I focus on writing in meaningful ways about the benefits of my client’s products or services. I avoid the empty buzz words that are less likely to trigger a response from your target audience.
And that is why I’m here to tell you that what you have to offer is probably not revolutionary. Continue reading
Pinterest publicly announced the launch of rich pins this morning that through the clever use of metatags will automatically pull more information about what people are pinning in 3 categories: Recipes, Products and Movies.
Hopefully, Recipe pins will catch on and fix one of the issues I have personally had with the social media website — Continue reading
Emails are so quick and simple to send that they’re easy to take for granted. That’s why they can be a major source of miscommunication. How many emails do you receive a day that you need to respond to just to figure out what the sender was trying to ask? Do you get the answers you need when you send an email to a colleague or client?
Improve your own email communication skills by following a few professional email etiquette tips that will save you and the recipient time.
- Keep your emails brief and to the point. Nothing puts off a busy professional from reading your email like a 500-word essay to ask a single question. To prevent your emails from becoming TLDR (too long, didn’t read), include only as much information as needed. If your question needs context, such as answering a previous email, be sure to reply to that email chain and the conversation history will be there.
- Refrain from Continue reading
Many Google+ Local pages can now be merged with Google+ business pages. Google started rolling this out in early August, and an employee of Google wrote in the forums that the result will be that “Your business’ presence across Google Search, Google Maps, and Google+ will be unified.”
For the uninitiated, Google+ Local pages work a lot like Yelp!, where users can log in to review and rate businesses. Google+ Pages work more like Facebook pages, where the business itself would post updates and had access to a social network of fans.
When you merge your business page with your Google+ Local page, what the business posts is under the “Posts” tab and the “About” tab features the reviews the business has received. Essentially, it is bringing the social aspect of your business page with the review and rating system of the local pages. Check out The Meatball Shop for an example of a merged account.
How to Merge Google+ Business and Local Pages
If you went through the process of verifying your Google+ business page, you still need to verify the Local page. To start this process Continue reading
Getting your business on Facebook, Twitter and other social media websites is practically mandatory, but what do you do when you have your accounts set up? If you’re struggling to fill the content void, take these 3 dos and 3 don’ts to heart:
What to DO With Social Media
- Determine who your audience/market is. Before you take on any marketing endeavor, this question needs to be answered. Who are you hoping will read your posts? Just keeping that in mind can save you a lot of anguish. If your target market is stay-at-home moms in their 30s, using curse words isn’t a great idea. But, if your target market is male fishermen in their 20s, that’s a different story.
- Engage with Continue reading