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Transition to Writing Company Coming Soon

March 7, 2014

I’ve been creating content and managing social media since 2011, and the biggest obstacle I have faced is time. As a writer, there is only so much content I can create in a given day before my writing reserves are drained. I can’t create more hours in the day, nor can I stop sleeping (I’ve tried). What I’ve decided to do instead is transition my freelance writing business into Eris & Edrington Writing Company. Read more…

‘Sharpening the Saw’

December 11, 2013
rereading and writing

Rereading a book years later allows you to not only reanalyze its content from a new perspective, but you also witness a former version of yourself. I’ve been revisiting books in my library as of late, and one book in particular has been eye-opening. Read more…

Your Product is Not Revolutionary

November 4, 2013

revolutionaryWhen I create content, I focus on writing in meaningful ways about the benefits of my client’s products or services. I avoid the empty buzz words that are less likely to trigger a response from your target audience.

And that is why I’m here to tell you that what you have to offer is probably not revolutionary. Read more…

Pinterest Announces Rich Pins

May 22, 2013

Rich pinsPinterest publicly announced the launch of rich pins this morning that through the clever use of metatags will automatically pull more information about what people are pinning in 3 categories: Recipes, Products and Movies.

Hopefully, Recipe pins will catch on and fix one of the issues I have personally had with the social media website — Read more…

Merging Your Google+ Business and Google+ Local Pages

September 29, 2012

Many Google+ Local pages can now be merged with Google+ business pages. Google started rolling this out in early August, and an employee of Google wrote in the forums that the result will be that “Your business’ presence across Google Search, Google Maps, and Google+ will be unified.”

For the uninitiated, Google+ Local pages work a lot like Yelp!, where users can log in to review and rate businesses. Google+ Pages work more like Facebook pages, where the business itself would post updates and had access to a social network of fans.

When you merge your business page with your Google+ Local page, what the business posts is under the “Posts” tab and the “About” tab features the reviews the business has received. Essentially, it is bringing the social aspect of your business page with the review and rating system of the local pages. Check out The Meatball Shop for an example of a merged account.

How to Merge Google+ Business and Local Pages

If you went through the process of verifying your Google+ business page, you still need to verify the Local page. To start this process Read more…

6 Tips for Doing Social Media for Businesses Better

June 18, 2012

Getting your business on Facebook, Twitter and other social media websites is practically mandatory, but what do you do when you have your accounts set up? If you’re struggling to fill the content void, take these 3 dos and 3 don’ts to heart:

What to DO With Social Media

Social Media Buzz

  1. Determine who your audience/market is. Before you take on any marketing endeavor, this question needs to be answered. Who are you hoping will read your posts? Just keeping that in mind can save you a lot of anguish. If your target market is stay-at-home moms in their 30s, using curse words isn’t a great idea. But, if your target market is male fishermen in their 20s, that’s a different story.
  2. Engage with Read more…

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